The book caught my eye in a book store. I think the cover here is different from the US cover. It is quite stylish - all white with an image of a few green olives and some olive leaves sitting in a little pool of olive oil. The title and blurb (also nicely designed) I think is the same, but what really hooked me was the "No-Hunger, Eat-Anything" bit!
I had a look at the book, began to feel a small sense of excitement ("what if this really works...?"), had a look on the internet, and started the next day (no need to put off such an easy "diet"!). I was broke so I finished reading the book standing up in various book stores (probably slept well too!). A week later, I bought the book out of gratitude to Seth. It has changed my life.
I look at people with a weight problem on the street and think "Shangri-La". I wish I could tell them about it, but they would just think I'm a lunatic. Oh well, I guess it will become common knowledge eventually.